The Infront Blog
Google has recently updated their AdWords policy in order to bring more transparency to the customer. There are two main points to make about these new policies: first, if an advertiser who is running AdWords through an agency asks for his/her Google Customer ID, the agency has to provide it; and second, the agency must tell the advertiser how much they are charging for the management of that AdWords account. Let’s dig into each of these new policies to find out their significance, and who it affects the most.
A 301 redirect is an operation typically done by an SEO or web developer to permanently give one page or site the benefit of another page or site’s SEO rankings. An example is if your company decides they need a new website. In order to keep the old website’s rankings in search engines, which brought in visibility, business, and revenue for the company they would place a 301 on the old site. What this does is it tells search engines to treat the new site like the old site, and to place the new site into any instance where the old site might normally show up in the SERP (Search Engine Results Page).
Google updates its search algorithm several times throughout each year. Some updates are more significant than others, and the latest one, known as Panda 4.1, is one of the more significant ones. Here are the details.
For two years Google offered "Authorship" to the writers among its user base, which provided a portrait of the writer that was sometimes featured next to the writer’s article in the SERP (Search Engine Results Page). The anticipation behind this effort was that if there was a portrait of the author next to the article more people would click on it, so this was a way to reward authors who participated in the effort.
Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.
Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.
I'm an internet marketer, and every once in a while I am amazed at the things other internet marketers say, particularly about Google. They say things like, "This decision Google made appears to only apply to external sites." Appears to? So you’re saying you don't know?
Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.
This week, Google held their annual I/O event. Here's the highlights.
For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.
Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.
Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.
Apple's WWDC 2014 was this past week. Here's a high-level view of what they announced, highlights of the announcements and how it will (supposedly) make your lives easier.
Gogole Panda 4.0, Google Fiber, and the Surface Pro 3
Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.
So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.
Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? Today, Google has published their recommendations for international website in their webmaster central blog.
Apple has been in the news a lot this week. Learn about their newest acquisitions and some interesting company movement.
Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS).
Vine launches a proper website, Microsoft fixes it's big Internet Explorer boo-boo (yes, even on Windows XP), Snapchat makes itself less snappy (and more chatty) and a Google + executive jumps ship.
Here are a few basic ways to improve the quality of your Google AdWords campaign.
SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine.
Here's your Tech Round Up for the week featuring: Google Glass Sales, US Airways on Twitter, Apple working with Shazam and Yahoo trying to make money (kind of).
Recently, I took all day to work on cleaning up duplicate Google plus pages for our clients. Specifically, I was trying to gain access to all duplicate and unverified google plus pages to either delete them or to verify and optimize them.