Have you opened your Instagram lately and noticed short videos from your following on Instagram? Initially, you might think is this a ‘Tik Tok’ video? No, it’s not. If you have been paying attention you would have noticed the term “reel” on the bottom left of the videos. It is the latest update to be released by Instagram, and it could change the video-marketing arena.
Discover entertaining videos on Instagram
This new Instagram feature is the latest way of creating and discovering entertaining videos on Instagram. The reels invite you to create fun videos that enable you to share among your friends and any person on Instagram, which is also an excellent way for businesses to connect with potential customers if they are using any kind of social media management for their business.
You can record and edit 15-second videos with audio, effects with their new creative tools.
Since people tend to be more attracted to video content, these reels seem to be the way to go if you are trying to build up engagement. Given the level of competition on Instagram from users coming up with diverse ways to gain attention, the only way to stand out from the crowd would be to utilize all the given features to attract possible leads to your feed and make them follow you.
Instagram Reels has made this possible through its ability to create short, fun videos.
How to Use the Instagram Reels
- Open your Instagram account, go to the explore page, tap on the ‘Reels’ video icon • Interact with other videos like other posts on Instagram
- Tap on the paper airplane to add a video to your story or direct message
- You can tap on the song below your caption and incorporate music in your video
- Reels can b e recorded in a series of clips, all at once or using video uploads from your gallery.
Can Reels be hidden from your feed?
If you don’t like Reels, you can only skip the quick entertaining videos manually as they pop up on your feed. Either way, you can select the three dots at the Reel’s bottom Conner and then press the option “not interested.”
Benefits of the new Instagram reels
- You will get more traffic on your feed as videos make the highest percentage of internet traffic.
- The short video content will help you market your brand effectively in business.
- It will allow you to create and post fun short videos on your feed.
- You can be discovered by the diverse instagram community on Explore.
Like all social media platforms, you can only thrive on their platforms by adapting to their updates. Instagram reels have a video sharing capability to market your brand or have fun on Instagram. Take advantage of this! Remember, social media users love short and snappy content.
Speaking of, have you followed us on Instagram yet?