Case profile
This vision care center offers a full range of eyeglasses, frames and lenses along with exams, and wanted to compete with the bigger players in the area. We started with a website redesign, 301 redirects from old pages to new, and on-page cleanup. We then moved the needle on site speed by compressing images and upgrading hosting resources, which improved dwell time and bounce rate. A directory and referral campaign followed to help local rankings and earn web 2.0 links for domain authority.
The challenge
National eyewear chains dominate both the ads and the organic results for eyeglass searches. The local center's old site was slow and its pages had never been optimized. It needed a fast, clean site and strong local signals to show up for people searching nearby.
What we did
- Website redesign with 301 redirects from every old URL.
- On-page cleanup of titles, headings and content.
- Image compression and upgraded hosting for speed.
- Directory and referral campaign for local rankings and links.
- Local SEO for the map pack.
The results
Within a month, organic traffic increased 26%, new users 28% and sessions 24%, which meant more than 300 additional organic visitors compared with the previous month. See more medical SEO case studies.
