Case profile
This cryotherapy spa was just starting out and needed an online presence to help the business thrive. We built a fresh WordPress website, then developed a keyword portfolio, mapped the pages and produced content that would earn placement. We improved site speed by optimizing images, video and content, introduced local business schema and layered on local SEO through directory inclusion and cleanup, along with backlinks to improve referrals and domain authority.
The challenge
A new business has no history with search engines, no reviews and no links. Cryotherapy is also a service many people have never searched for, so the site needed to rank for both the treatment and the problems it helps with. Everything had to be built from scratch, in the right order.
What we did
- New WordPress website designed with the keyword plan in mind.
- Keyword portfolio and page mapping before the content was written.
- Speed optimization of images, video and content.
- Local business schema plus directory inclusion and cleanup.
- Backlink development to build referral traffic and domain authority.
The results
Users increased 117%, new users 115% and sessions 130%, giving a brand-new spa a growing stream of local customers. Read about our Colorado Springs local SEO service.
