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Google Ends Authorship

authorship For two years Google offered "Authorship" to the writers among its user base, but the effort didn't change user behavior.
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Google Updates AdWords Again

adwords Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.
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AdWords Discontinues 'Show Close Variants' Option

google-adwords Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.
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Misuse of Google Authorship

author I'm an internet marketer, and every once in a while I am amazed at the things other internet marketers say, particularly about Google. They say things like, "This decision Google made appears to only apply to external sites." Appears to? So you’re saying you don't know?
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Matt Cutts Answers SEO Questions at SMX Conference

matt-cutts Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.
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2014 Google I/O Highlights

This week, Google held their annual I/O event. Here's the highlights.
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What Is SEO, And How Do You Do It?

seo For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.
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5 Ways SEO Can Help Your Website

seo-1 Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.
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Improve the Display of Your Search Results with Schema

onpageseo Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.
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Apple WWDC 2014 Weekly Round-Up

Apple's WWDC 2014 was this past week. Here's a high-level view of what they announced, highlights of the announcements and how it will (supposedly) make your lives easier.
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Google's Best Practices for SEM and SEO

google-partners What we learned from the latest Google Partners webcast.
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Google Panda 4.0 and Other Weekly News

Gogole Panda 4.0, Google Fiber, and the Surface Pro 3
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Does Social Media Help Drive Traffic To Your Website?

social-media Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.
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How To Add A 'Like Us On Facebook' Button To Your Website

facebook-like So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.
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What Language Should My Website Be In?

cultures Some companies have clients all over the world who speak many different languages. What language should the company’s website be in? Today, Google has published their recommendations for international website in their webmaster central blog.
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Apple to Buy Beats Headphones, Bump up the Release of the iPhone 6 and Hire a New Expert

Apple has been in the news a lot this week. Learn about their newest acquisitions and some interesting company movement.
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What is a Content Management System (CMS), And Why You Want One

cms Anyone who is interested in a new website, whether it’s the owner’s first or fifth, should be aware of Content Management Systems (CMS).
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Tech Round-Up Week Ending 5/2/2014

Vine launches a proper website, Microsoft fixes it's big Internet Explorer boo-boo (yes, even on Windows XP), Snapchat makes itself less snappy (and more chatty) and a Google + executive jumps ship.
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Google AdWords Tips And Tricks

Here are a few basic ways to improve the quality of your Google AdWords campaign.
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What is SEM, What is SEO, and Which is Better?

sem-vs-seo SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms. SEO (search engine optimization) refers to the work that is done to a website directly (to the code), as well as indirectly (through creating or negating affiliation and links with other websites) in order to naturally rank higher on SERPs, without paying the search engine.
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