Search Engine Optimization | Page 5

The Infront Blog

Advantages of E-Commerce Sitewide SSL Certificates

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Security is one of the top concerns for people shopping online today. People pay bills, handle their banking, and do the majority of their shopping online.

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2015: A Look at How Content Marketing Is Changing

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Content marketing is a constantly evolving field that requires bloggers, internet copywriters, and online marketing experts to stay on top of their game to keep their websites relevant. For savvy marketers, the changes are only for the better. Content budgets will see greater ROI as the new era of digital marketing becomes more sophisticated and businesses can better connect with their audiences.

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Link Building

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Link-building is the process of gaining links that point from external websites to yours. It's important to have because the more high-quality websites link to your website the more likely it is that your website will rank higher in search results for keywords pertaining to your site.

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301 Redirects: How and Why to Use Them

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A 301 redirect is an operation typically done by an SEO or web developer to permanently give one page or site the benefit of another page or site’s SEO rankings. An example is if your company decides they need a new website.

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Google’s Panda 4.1 Update: Who Will It Affect?

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Google updates its search algorithm and the latest one, known as Panda 4.1, is one of the more significant ones.

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AdWords Discontinues 'Show Close Variants' Option

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Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.

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Matt Cutts Answers SEO Questions at SMX Conference

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Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.

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What Is SEO, And How Do You Do It?

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For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.

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5 Ways SEO Can Help Your Website

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Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.

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Improve the Display of Your Search Results with Schema

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Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.

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Google's Best Practices for SEM and SEO

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What we learned from the latest Google Partners webcast.

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Does Social Media Help Drive Traffic To Your Website?

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Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.

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What is SEM, What is SEO, and Which is Better?

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SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms.

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Why You Should Optimize Your Website

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We now have validated confirmation that every business should have an effective online presence. Today Parago released the results from a very interesting study that reveal the overall shopping habits of 5,000 Americans from all different socioeconomic backgrounds, and from all areas of the country during the 2013 holiday season. The majority of participants, however, were college-educated, married adults who were employed full-time.

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How and Why to Set Up Google Places

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It only takes a few minutes to claim your business on Google places

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Colorado Spotlight - Brewer's Republic - Colorado Springs

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Infront Webworks’ Wednesday blogs focus on Colorado businesses and how an online strategy could help improve their digital presence. This week’s business is Brewer’s Republic, a small bar on N. Nevada Avenue that is doing what a lot of Colorado Springs bars should be doing: Highlighting a heavily rotating tap of Colorado beers.

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Reputation Management: How to handle online sabotage attempts

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In 2013 I was invited to interview for a Search Engine Analyst position for a security company who was having problems in the search engine results page (SERP) for all major search engines.

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Does a new Google Algorithm update replace the last one?

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Does a new Google Algorithm update replace the last one? The short answer to this is, “no”. Not only does the new update not replace (it typically ads too it) the old one, we don’t always get all ...

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Success of Melody Fusion

When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.

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Why A Long Tail Is Good- Longtail Keywords

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Long tails aren't just great assets for dogs and other animals. They are EXTREMELY useful for successful search engine marketers. This post explores just what a long tail is, and why it's so good.

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