The Infront Blog | Page 10

Google AdWords Tips And Tricks

Here are a few basic ways to improve the quality of your Google AdWords campaign.

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What is SEM, What is SEO, and Which is Better?

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SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms.

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Tech Round Up Week Ending 04/18/2014 Featuring US Airways' Insane Twitter Week

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Here's your Tech Round Up for the week featuring: Google Glass Sales, US Airways on Twitter, Apple working with Shazam and Yahoo trying to make money (kind of).

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How to Delete Duplicate Google Plus Pages

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Recently, I took all day to work on cleaning up duplicate Google plus pages for our clients. Specifically, I was trying to gain access to all duplicate and unverified google plus pages to either delete them or to verify and optimize them.

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Managing AdWords Bids and Budgets

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I recently passed my Google certification exam for Advanced Search Engine Marketers. It was not easy, but as with all things, you get out of it what you put into it, and I was forced to put in a lot of work just to understand all the concepts that were thrown at me from the exam material.

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Tech Round-Up Week Ending 4/11/2014 Featuring the Heartbleed Flaw

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Here's your tech round-up for the week ending 04/11/2014. This week features news topics including the Heartbleed Flaw, Google Rumors, Twitter's new look and more!

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Why You Should Optimize Your Website

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We now have validated confirmation that every business should have an effective online presence. Today Parago released the results from a very interesting study that reveal the overall shopping habits of 5,000 Americans from all different socioeconomic backgrounds, and from all areas of the country during the 2013 holiday season. The majority of participants, however, were college-educated, married adults who were employed full-time.

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Tech Round-Up Week Ending 4/4/14

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Your tech round-up for the week ending April 4, 2014.

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How and Why to Set Up Google Places

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It only takes a few minutes to claim your business on Google places

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Friday Round-Up Week Ending 3/28/14

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Every week, we'll be delivering the latest and greatest news from Infront Webworks!

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Native Digital Advertising

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Native advertising is the term used to describe the act of displaying ads to consumers while they are in the context of the product/service being advertised. One example is airing a LeBron James shoe commercial during an NBA game. In this way the advertiser is not only being less intrusive to the audience, but is also catching the maximum number of relevant audience members, which is LeBron James fans. So it’s a double-positive for the advertiser: they are being less annoying, while being more relevant to the audience.

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Colorado Spotlight - Brewer's Republic - Colorado Springs

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Infront Webworks’ Wednesday blogs focus on Colorado businesses and how an online strategy could help improve their digital presence. This week’s business is Brewer’s Republic, a small bar on N. Nevada Avenue that is doing what a lot of Colorado Springs bars should be doing: Highlighting a heavily rotating tap of Colorado beers.

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Reputation Management: How to handle online sabotage attempts

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In 2013 I was invited to interview for a Search Engine Analyst position for a security company who was having problems in the search engine results page (SERP) for all major search engines.

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Infront New Client Launch: Denver St. Patrick's Day Parade

For this year's St. Patrick's Day Parade in Denver, CO the directors of the event decdided to redisign the website for the event, and give the public a more user-friendly experience while finding information about it.

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New Infront Client Launch: Pioneer Sand

Pioneer Sand, the nation's largest landscaping material supplier, approached Infront about building a new website for them, and we were happy to comply!

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Does a new Google Algorithm update replace the last one?

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Does a new Google Algorithm update replace the last one? The short answer to this is, “no”. Not only does the new update not replace (it typically ads too it) the old one, we don’t always get all ...

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Success of Melody Fusion

When Infront Webworks began working on Melody Fusion's digital marketing in October 2013, we knew this was going to be a fun, satisfying and successful project.

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What is Pinterest, and How Does it Work?

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I use Facebook a lot to stay in touch with friends and relatives. I'm perfectly content to share photos, status updates, check-ins, etc on FaceBook, but my lady friends and relatives keep jumping onto Pinterest to share their likes and interests. Not only do they pop in and out to share things, but they spend LOTS of time "pinning" and viewing "boards". I kept feeling left out. So I created a Pinterest account to see what all the hoopla was about. Here are some of my thoughts and observations about Pinterest and how it might be used as a marketing tool.

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Why A Long Tail Is Good- Longtail Keywords

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Long tails aren't just great assets for dogs and other animals. They are EXTREMELY useful for successful search engine marketers. This post explores just what a long tail is, and why it's so good.

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Blue Palm and Amazon - A Tale Of Discovery & Technical Success

Ok, we're a tech company, so we're not talking about strangely colored trees on the world's longest river, but we are talking about something that is just as interesting to our client and to our web development team. This story tells of our approach to solving the problem of importing Amazon's products into the SiteWorks ecommerce database to save time and money in creating a great website.

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