The Infront Blog | Page 14

PPC vs SEO: Search Engine Marketing Explained


Search Engine Marketing (SEM) has two major components - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both can be very effective at generating leads for your business, and both have pros and cons that you should be aware of, but not afraid of.

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Website Credibility - Usability - Findability

The Big Three Elements Of a Successful Website are those factors that all successful websites MUST have. If your website isn't credible, usable or findable, it's probably not working the way you want it to.

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How to Embed a Tweet

Twitter Logo

If you've ever wanted to capture a Tweet from Twitter in time, and post it somewhere but weren't sure how, check out this relatively new feature from Twitter: the ability to embed tweets. It's really simple to do. Let's say I want to post the tweet from the History Channel's Titanic Real Time Twitter account that says the Titanic hit an iceberg. Here's how I do it:

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We're Eating Our Own Dogfood


"Eating your own dogfood" is a slang term used by software companies to describe the scenario where they use their own software.  The website you're looking at represents a "dogfood feast" that we've just consumed.  Yes, we just built our own new website using our very own SiteWorks content management system.  Not only did we enjoy the meal, but we're looking forward to lots of snacks in the months to come. 

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How to Hire For SEO

SEO stands for "search engine optimization" or "search engine optimizer." Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. It can also sink your site and damage your reputation.

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Options for creating a Mobile Website

Hopefully, after reading the last post you did your homework and ran the numbers on your website to see how many mobile visitors have visited your website in the past year. Hopefully, you've also also taken notice of the actual devices being used. So now the question is "ok, fine, so I get lots of mobile visitors—what do I do about it?"

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Mobile Websites: Why You Should Care

Yesterday, I got a phone call from a prospective Infront customer who had some questions about mobile websites and wondered what his options were for building a website that works on both desktop computers as well as smartphones.

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About the CAN-SPAM Act Simplified


Email marketing is a fantastic way for businesses to boost their sales and keep their customers up to date on what they're up to. It's fast, it's relatively simple to set up, and it's one of the most cost effective ways to market your business and drive customers to your website.

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Fast, Cheap, and Effective Online Marketing

Know what to expect when planning an internet marketing strategy or when hiring somebody for internet marketing. It's important. Not knowing could cost you time, money and lost business.

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5 Effective Social Media Tips for Small Businesses

Social media has become more relevant in connecting with your consumers than ever before. Learn our top 5 ways to enhance your social media presence.

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"White Hat" Internet Marketing is Best

First of all, let me state very clearly that Infront Webworks, Inc does not participate in, or endorse, "Black Hat" SEO (Search Engine Optimization) tactics. What is "Black Hat" SEO, you ask? Simply put, Black Hat SEO is any attempt to fool, game, or "cheat" the search engines to achieve higher rankings on the SERPs (Search Engine Results Pages).

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How to Blog for Marketing and SEO

One of the best things a company can do to generate more web traffic and capture online leads is to blog regularly. In this three part series , I’ll discuss why companies and organizations should blog.

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