The Infront Blog | Page 14

If you build a website, they will come. NOT!


I can't tell you how many websites we've built that were amazingly beautiful (credible) and functional (usable) and that failed miserably.  The client came to us with a great idea - something unique, useful and IN DEMAND! People wanted what they had to deliver!  But still the site failed.

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SiteWorks: A Great Alternative to WordPress


In the course of educating prospective clients on what makes a successful website (see my blog post on "The Big Three" in website design), I'm often asked (and sometimes ordered) to use WordPress for the website's content management system (CMS).

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Computing on Cloud 9


Cloud computing is one of the least understood, but most widely used services on the internet today. The cloud is used by people both at work, at home, in their cars, and anywhere else an internet connected smartphone is used.

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How Google's Algorithm Changes Affect Rankings and Traffic

One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are not "static," and that your website's rankings for a particular search term may go up or down over time.

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Can I Please Have Your Content?

We all hear the hype about content these days. The popular saying "Content is King" can be heard ringing from many a marketing blog and Content Strategist has become a very real profession. Content is good for your users, good for SEO and it's the "meat" of a website. So it seems strange to me that I often go into design kickoffs where the website content hasn't yet been considered... at all.

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Using Pinterest to Build Branding

Pinterest has quickly become a social media giant, with users actively spending hours pinning pictures from sites to online boards to keep and share all in one place. If your company is not currently on Pinterest, it may be time to get "on board".

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The Melody Fusion Story: Choosing a Name and Domain

At Infront Webworks, we've been building websites for 18 years. Over this time, the company has grown and changed significantly. These days, we don't just build websites; we design them, build them, and market them. Late last year, we began work for a new client that has one of the more ambitious projects we've seen: they wanted to create an online community for musicians where people can upload their songs, share information about the band, and sell their music online. Since it's still under development, we can't give away all their secrets, but I wanted to share our process for helping them brand the website and choose the right domain name.

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Are Backlinks Important For My Website?

When talking with clients about increasing their Search Engine Optimization, one of the biggest things we recommend is increasing the amount of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important?

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Why Isn't My Website Number One in Google?

Something I frequently hear from companies that want to do Internet Marketing is "My website doesn't show up in Google. Why is that?" Or sometimes they'll say, frustratedly, "Why do I not show up as the number one result when I Google my company name?" Take, for example, the dentist I spoke with a few months ago who said "When I Google 'dentists,' I don't show up on the first page. Why not?"

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Tips For Cost Effective Web Design

If you are having a website built on a small budget, there are two basic paths you can choose to help control your costs: 1) Have a designer realize your vision. 2) Let your designer choose the vision.

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Essential SEO Tips for Small Business Bloggers


When it comes to establishing brand presence online, small businesses bloggers can take a few tips from me. I learned my share of SEO tips and tricks and how to deal with small business clients just like you. For most small business owners, time is of the essence.

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4 Reasons You Should Use Video Marketing


The use of video in your online marketing seems necessary and inevitable. The purpose of this post is to encourage you to assess your available resources and to start making video. You needn’t publish or distribute the initial videos you make until you’re satisfied with their quality and purpose. Instead, start thinking about and working on video as part of your integrated marketing strategy.

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How To Link Your AdWords and Analytics Accounts


One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. You'd think that since both Analytics and AdWrods are Google products, they'd "talk to each" other and pass data freely back and forth, but that's actually not the case.

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How To Use Google AdWords


Did you know: Google is the most popular website on planet earth? According to ComScore, more than 1 BILLION people use Google's search engine every month. You, as a business owner, should be advertising in at least some form on Google. Most businesses can't afford not to. It's more than likely that your potential customers are using Google to search for the products and services that you sell, and if they're not finding you online... they're probably finding your competitors.

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Designing with Users in Mind

As a designer, I get all kinds of change requests as I work through design comps with a client. “Can you make this bigger?” “Can you make this lighter?” “Can we change the green to mauve?”

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Tracking Internet Marketing with Phone Calls


The most important rule to keep in mind when doing any kind of marketing is "track your results." The most important aspect of advertising your business is having the ability to justify your marketing efforts. What's working? What isn't? If you don't know the answer to this question, odds are you're wasting a significant chunk of your marketing budget.

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Is Google Evil?


The Guardian just put out a great article on Google's business practices, and it's a scathing report. Titled "Google's problem is that it now believes itself above others – even governments," you can probably guess what it's all about.

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How To Change a Twitter Admin


If you've inherited a Twitter account and aren't sure how to proceed or if you need to set yourself as the new administrator of a Twitter account, here are some simple steps for doing that.

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How To Change a Facebook Admin


...if you have a Facebook page for your business, the odds are it was set up by one of your many employees and you as the company owner or manager may not have access to it. So how do you even know who controls the page, and what happens if that person that set it up quits or is fired?

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PPC vs SEO: Search Engine Marketing Explained


Search Engine Marketing (SEM) has two major components - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both can be very effective at generating leads for your business, and both have pros and cons that you should be aware of, but not afraid of.

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