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Essential SEO Tips for Small Business Bloggers

When it comes to establishing brand presence online, small businesses bloggers can take a few tips from me. I learned my share of SEO tips and tricks and how to deal with small business clients just like you. For most small business owners, time is of the essence.
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4 Reasons You Should Use Video Marketing

4reason The use of video in your online marketing seems necessary and inevitable. The purpose of this post is to encourage you to assess your available resources and to start making video. You needn’t publish or distribute the initial videos you make until you’re satisfied with their quality and purpose. Instead, start thinking about and working on video as part of your integrated marketing strategy.
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How To Link Your AdWords and Analytics Accounts

nothumb One of the most annoying problems with Google Analytics is that straight out of the box, it does not properly share data with AdWords. You'd think that since both Analytics and AdWrods are Google products, they'd "talk to each" other and pass data freely back and forth, but that's actually not the case.
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How To Use Google AdWords

howtouse Did you know: Google is the most popular website on planet earth? According to ComScore, more than 1 BILLION people use Google's search engine every month. You, as a business owner, should be advertising in at least some form on Google. Most businesses can't afford not to. It's more than likely that your potential customers are using Google to search for the products and services that you sell, and if they're not finding you online... they're probably finding your competitors.
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Designing with Users in Mind

As a designer, I get all kinds of change requests as I work through design comps with a client. “Can you make this bigger?” “Can you make this lighter?” “Can we change the green to mauve?”
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Tracking Internet Marketing with Phone Calls

phone The most important rule to keep in mind when doing any kind of marketing is "track your results." The most important aspect of advertising your business is having the ability to justify your marketing efforts. What's working? What isn't? If you don't know the answer to this question, odds are you're wasting a significant chunk of your marketing budget.
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Is Google Evil?

mapscar The Guardian just put out a great article on Google's business practices, and it's a scathing report. Titled "Google's problem is that it now believes itself above others – even governments," you can probably guess what it's all about. If you haven't heard about the recent controversy over Google's "Street View" data-collecting practices, you should take some time to check it out. Long story short, the FCC is investigating how Google illegally collected private data from homes and businesses over unsecured wireless networks.
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How To Change a Twitter Admin

twitter-thumbnail If you've inherited a Twitter account and aren't sure how to proceed or if you need to set yourself as the new administrator of a Twitter account, here are some simple steps for doing that. Unlike Facebook, you don't have "admins" per se... you just have one account holder. There are some Twitter clients that allow multiple people to use your account (such as HootSuite or Tweetdeck), but you still have to log in to Twitter by visiting www.twitter.com and entering your username and password.
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How To Change a Facebook Admin

fbadmin ...if you have a Facebook page for your business, the odds are it was set up by one of your many employees and you as the company owner or manager may not have access to it. So how do you even know who controls the page, and what happens if that person that set it up quits or is fired?
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PPC vs SEO: Search Engine Marketing Explained

ppc Search Engine Marketing (SEM) has two major components - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Both can be very effective at generating leads for your business, and both have pros and cons that you should be aware of, but not afraid of.
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The Big Three

The Big Three Elements Of a Successful Website are those factors that all successful websites MUST have. If your website isn't credible, usable or findable, it's probably not working the way you want it to.
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How to Embed a Tweet

If you've ever wanted to capture a Tweet from Twitter in time, and post it somewhere but weren't sure how, check out this relatively new feature from Twitter: the ability to embed tweets. It's really simple to do. Let's say I want to post the tweet from the History Channel's Titanic Real Time Twitter account that says the Titanic hit an iceberg. Here's how I do it:
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We're Eating Our Own Dogfood

dogfood "Eating your own dogfood" is a slang term used by software companies to describe the scenario where they use their own software.  The website you're looking at represents a "dogfood feast" that we've just consumed.  Yes, we just built our own new website using our very own SiteWorks content management system.  Not only did we enjoy the meal, but we're looking forward to lots of snacks in the months to come. 
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How to Hire For SEO

SEO stands for "search engine optimization" or "search engine optimizer." Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. It can also sink your site and damage your reputation.
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Options for creating a Mobile Website

Hopefully, after reading the last post you did your homework and ran the numbers on your website to see how many mobile visitors have visited your website in the past year. Hopefully, you've also also taken notice of the actual devices being used. So now the question is "ok, fine, so I get lots of mobile visitors—what do I do about it?"
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Mobile Websites: Why You Should Care

Yesterday, I got a phone call from a prospective Infront customer who had some questions about mobile websites and wondered what his options were for building a website that works on both desktop computers as well as smartphones. I explained how it works, the technical behind-the-scenes info, and why he should consider on building one. After I hung up, I wondered how many other people might want to know the same information.
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About the CAN-SPAM Act Simplified

no-spam Email marketing is a fantastic way for businesses to boost their sales and keep their customers up to date on what they're up to. It's fast, it's relatively simple to set up, and it's one of the most cost effective ways to market your business and drive customers to your website.
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Fast, Cheap, and Effective Online Marketing

Know what to expect when planning an internet marketing strategy or when hiring somebody for internet marketing. It's important. Not knowing could cost you time, money and lost business.
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5 Effective Social Media Tips for Small Businesses

Social media has become more relevant in connecting with your consumers than ever before. Learn our top 5 ways to enhance your social media presence.
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"White Hat" Internet Marketing is Best

What happens to websites that attempt to cheat the system? Just ask J.C. Penney, Forbes.com, and Overstock.com
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