The Infront Blog | Page 9

5 Ways to Use Analytics to Improve Content

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Planning an online marketing campaign or crafting blog posts requires knowing the target audience. Google Analytics is a powerful tool that can provide insight on what content your customers prefer and help you understand what kind of demographics your site is reaching.

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Link Building

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Link-building is the process of gaining links that point from external websites to yours. It's important to have because the more high-quality websites link to your website the more likely it is that your website will rank higher in search results for keywords pertaining to your site.

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Windows Server 2003 End Life

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Microsoft is ending support for its Windows 2003 server in July 2015. What this means for owners of Classic ASP sites is a mandatory switch to ASP.net, right? No!

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301 Redirects: How and Why to Use Them

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A 301 redirect is an operation typically done by an SEO or web developer to permanently give one page or site the benefit of another page or site’s SEO rankings. An example is if your company decides they need a new website.

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AdWords Agency Policy Update

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Google has updated their AdWords policy in order to bring more transparency to the customer.

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Google’s Panda 4.1 Update: Who Will It Affect?

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Google updates its search algorithm and the latest one, known as Panda 4.1, is one of the more significant ones.

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Google Ends Authorship

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For two years Google offered "Authorship" to the writers among its user base, but the effort didn't change user behavior.

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Google Updates AdWords Again

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Earlier this month saw the decision by Google AdWords to take down the close variants option, which caused a lot of ripples in the digital marketing community.

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AdWords Discontinues 'Show Close Variants' Option

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Google recently took away the option for Search Marketers to deselect the option to “show close variants” for their keywords within the campaign.

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Misuse of Google Authorship

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I'm an internet marketer, and every once in a while I am amazed at the things other internet marketers say, particularly about Google. They say things like, "This decision Google made appears to only apply to external sites." Appears to? So you’re saying you don't know?

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Matt Cutts Answers SEO Questions at SMX Conference

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Here are eight highlights from the Q&A session with Matt Cutts from the SMX Advanced 2014 conference.

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2014 Google I/O Highlights

This week, Google held their annual I/O event. Here's the highlights.

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What Is SEO, And How Do You Do It?

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For the novice, the total beginner, the guy or gal who’s trying to get a grasp on what SEO is, and how you do it I have laid out the following description, starting with a basic definition: Search Engine Optimization is the work that is done on and off your website in the pursuit of gaining higher ranking for it in search engines such as Google, Yahoo, and Bing.

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5 Ways SEO Can Help Your Website

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Ultimately all SEO efforts are done with the same goal in mind: to increase the number of relevant visitors to a website. However, below are some of the best ways to do that.

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Improve the Display of Your Search Results with Schema

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Schema is a useful procedure that tells search engines what the items on your webpage are so that they can more easily be accessed by users who are searching for them. It’s a great tool that works seamlessly as an extension of the HTML language on your webpage, and is conveniently recognized by all search engines.

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Apple WWDC 2014 Weekly Round-Up

Apple's WWDC 2014 was this past week. Here's a high-level view of what they announced, highlights of the announcements and how it will (supposedly) make your lives easier.

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Google's Best Practices for SEM and SEO

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What we learned from the latest Google Partners webcast.

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Google Panda 4.0 and Other Weekly News

Gogole Panda 4.0, Google Fiber, and the Surface Pro 3

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Does Social Media Help Drive Traffic To Your Website?

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Matt Cutts, Google’s head of the Webspam team, announced earlier this year that Google does not give special consideration to social media signals as part of its search algorithm. This basically means that when Google is figuring out which website to put at the top of the organic search result, for a specific search term, that it does not give special consideration to how many people have ‘Liked’ a Facebook or Twitter post with a related keyword.

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How To Add A 'Like Us On Facebook' Button To Your Website

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So you have a website, and you want to promote your Facebook page on it. Good move. There are many benefits to promoting your company Facebook page. You can promote your new products, your news, and sales events to all the people who like you. You can also steer traffic to your website, and it’s just good for brand awareness.

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